Rexona Creative Advertisement

Life-size stickers of people were stuck on automatic sliding doors of departmental stores. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the picture message.
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July 21st, 2006 at 4:59 pm
MOVE AWAY wtf if you smell nice why should they move away? it shoud read People move away when you don’t wear deodorant so use one
October 10th, 2006 at 2:51 pm
Lol, body odour means that you smell like sweat.
January 31st, 2007 at 12:39 am
lol retard. it shows people moving away from you when the door slides- >indicating you have body odour.
theres nothing wrong with the message which describes what the whole concept is about.. theres just something wrong with your miniscule brain afffecting your level of understanding.
March 25th, 2007 at 11:03 pm
FANTASTIC! some indian head did this… i’m feeling proud! :–))
great work.
November 21st, 2008 at 2:29 pm
Brilliantly done. Very few agencies know how to nail a brand touch point. This is one of the few good ones.
August 8th, 2009 at 8:00 pm
who was responsible for this ad?