| 
Sony Pulls Controversial PSP Ad
The previous post about Sony’s PSP White Advertisement has been pulled off and Sony apologized to those that were offended by the PSP campaign. The controversial PSP ad was campaigned in the Netherlands and it portrays a white woman grabbing the face of a black woman where some people deemed it as being racist. The internet era has enabled people around the world to view in masses and game marketer’s should make sure that their campaign sparks interest on a global basis.
Link: GameDaily
Related Posts
November 2nd, 2006 at 1:05 pm
“some people” im guessing those some people where black people…….
December 16th, 2006 at 1:21 pm
That’s a stupid assumption, lumptylump, and I can safely bet my life and family that you are a stupid person.
G’day
May 6th, 2007 at 8:14 pm
i think it’s a safe assumption to be honest…
November 25th, 2007 at 8:09 am
PSP commercials are almost always offensive, and I have no doubt this one was as well. Racism doesn’t just offend black people, you know. =/ It’s a stupid assumption and a sweeping generalization.
January 17th, 2008 at 9:20 pm
What’s the big problem? The models in this ad don’t represent the white and black races, their cultures and people, etc. Just the simple, meaningless colors colors “white” and “black.” The different skin colors are used to better differentiate the colors of the systems, not promote racism. Most people just abstract from this too much and call it racism. If it does promote racism, what would it say: “Black people are obsolete PSPs”? It would be too nonsensacle to be racist anyway. And why does it seem that all my white friends hate this advertisement and all my black friends love it? Such is the American way…