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Intel Offensive And Controversial Sprinter Ad
This Intel sprinter ad sparked controversy when it depicts six black men bowing down to a white man. Intel has issued an official apology on its web site.
Intel’s intent of our ad titled “Multiply Computing Performance and Maximize the Power of Your Employees†was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn’t happen again.
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August 6th, 2007 at 1:55 pm
I hate racism, why can’t people just adapt, its what living things do!