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Workplace Safety WSIB
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Commercial for work safety by WSIB Ontario which is the government agency that overseas Ontario’s workplace safety education. It contains graphic injury scenes so don’t watch if you have a weak heart. 1 videoclip of WSIB work safety after the jump. |
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December 1st, 2007 at 11:44 pm
now thats what i call…
a sticky situation
December 1st, 2007 at 11:48 pm
come to think of it… all this does for me is make me NOT want to get a job in the cooking industry
December 3rd, 2007 at 8:03 am
No one would argue that workplace safety is not important. However, these gory ads are an elaborate social marketing campaign orchestrated to manipulate the public into talking about accidents, safety and prevention rather than talking about the failure of workers compensation boards to compensate the victims. WCBs in each Canadian province (and in the US) have come under a lot of scrutiny for their avoidance of paying fair compensation to disabled workers. The fact that people are talking about the ads rather than the dysfunctionality of the WCB system shows that this orchestrated social manipulation campaign is working.
WCBs in Canada and the US represent employers (the only ones paying into the fund). Therefore WCBs will do whatever they can to lower fees for corporations. One way is by denying compensation payments to disabled workers. But this would be socially unacceptable unless the public can also be manipulated into believing that the worker is somehow negligent or at fault for causing the accident. In this social marketing campaign, WCBs are subtly adopting the language of the anti-drunk-driver campaign - ” zero tolerance” “negligence”, etc. to manipulate public attitudes towards injured workers. They also use the term “accidents” rather than “injuries” to take the focus away from the person and onto the event. These ads, and other orchestrated ’social engineering’ techniques lay the foundation for WCBs to justify a reduction in injury compensation payments to disabled workers by manipulating public attitudes toward disabled workers.
Those injured workers in the videos would realistically spend the rest of their lives in poverty fighting the WCB for compensation.
The way to reduce injuries is to make companies accountable for workplace safety violations through realistic fees, not protect unsafe companies from these higher fees by denying disabled workers’ claims.
If you think the WSIB’s ads are scary, check out the Canadian Injured Workers Society at http://www.ciws.ca for a real eye-opener!
December 7th, 2007 at 1:56 am
[...] to the previous PSA, this is another one of those WSIB (Workplace Safety and Insurance Board) PSAs from Canada. Graphic [...]
January 9th, 2008 at 10:04 pm
Intresting rant…….Did anyone know that the amount of denied claims in Ontario is only about 4% if all the paperwork is there for the Board to rule on a claim. This does not take into consideration of the people who fail to send in their paperwork.