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Powerhouse Gym Advertisment Campaign
Creative advertisement campaign by Powerhouse Gym that revolves a construction site giving it a sense of interaction with everyday elements to the public eye. The above scene shows a body builder doing ‘Tricep pulldowns’ with a single crane. This gives the impression that he is lifting the weight up to the workers at the top of the construction site.
Check out 7 more advertisements of Powerhouse Gym after the jump.
The above scene shows a body builder doing ‘Lateral Pulldown’, which controls two cranes at the top of the site. This gives the impression that he is lifting the heavy weight to the workers.
The above scene shows a body builder doing ‘Cable Flys’on a double-craned construction site. This gives the impression that he is lifting the heavy weight from the construction site.
The abpve scene shpws the impression that the bodybuilder is doing the ‘Leg Press’ with a heavy back door of a trash truck.
The abpve scene shpws the impression that the bodybuilder is actually lifting the weight of the building as it is being constructed.
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January 13th, 2010 at 6:30 am
Wow i don.t have words.
Great Publicity
January 14th, 2010 at 4:56 pm
Very creative and clever work by the marketing team. But unfortunately due to the nature of US bodybuilders, also great advertising for steroid abuse. Isn’t this is ironic given US’s hard stance on drugs?